I'm psyched about SXSW. I wish I could be there. It's neat that they have an interactive section as well as the music and movies that I already knew about.
Here's a video of Veronica Belmont checking out the interactive goods.
The bands I wish I was there to see... Spoon, Tapes 'n Tapes, Okkervil River, Del the Funky Homosapien, and Yeasayer.